Our Capabilities
Qualitative Market Research
Focus Group Discussions
Takes advantage of the dynamics in the group to stimulate insight generation. It is useful in identifying group norms, eliciting opinion about group norms and discovering different reactions within the group.
In-depth interviews
Puts the respondent in the role of an expert, from whom the student (the interviewee) aims to learn in-depth the person’s opinion, experiences, feelings on the research topic.
Ethnographic Studies
A research method based on observation of people in his natural environment to understand his world and how he makes sense of it.
On-line Qualitatives
Qualitatives via online platform
MR Conducted
